Friday, 16 March 2012

Susan Boyle case study - In-depth clip analysis

To truly pick-apart why the Susan Boyle story was so successful . I wish to look at the carefully constructed segment of the show that had her audition, and how the editing, use of music and camera shots is used to construct a narrative that will appeal to the audience and ultimately have the desired effect that the producers want. For the purposes of this analysis I will be using the following clip from YouTube, that has the entirety of the segment  that was broadcast on ITV in August of 2009.


"At the moment I live alone with my cat Pepples...never been married, never been kissed"


These are some of the opening lines that we hear from Susan Boyle during her pre-audition segment. The shows producers wishes to establish that she doesn't work, lives alone with her cat and has never kissed a man. This early segment is also accompanied by a music track that whilst hard to describe I can only summarise as "bumbling" - as if out of some slapstick comedy from the early 50's that sets the tone immediately (when coupled with her introduction) that she is a bit of a strange character. The oddball lady that lives at home with her cat is of course a classic stereotype that I think they are trying to lean into here. When she is introducing herself there is a shot that is used here-

She is seen to be standing awkwardly and smiling to herself in the backstage area. An important shot that is used I think to distance herself from anyone else. Nobody there is supporting her. And she is stood awkwardly seemingly smiling at nothing in the room, with nobody near her. The reality of course is that she may have been smiling to someone across the room, and most contestants look nervous/awkward before an audition as I learnt first-hand.

She then proceeds to walk on stage doing a somewhat quirky walk- the sound of audience members laughing and wolf-whistling (in a rude and sarcastic gesture) can be heard throughout the entire audition before she starts to sing. It's interesting to note that these sounds didn't have to be included to a point because the shows producers can decide the audio levels on certain things. It's inevitable in that live open space that sound is going to be picked up from the audience but there will be multiple audio recording devices in and around the environment. As the judges start to ask her questions she is asked where she comes from - to which she replies West Lothian. and seems to stumble upon finding the term to describe it.


"It's a collection of...it's a collection of...villages. Had to think there"

This was obviously selected and used because it fits perfectly in the producers motive to make her come across as odd, and in this case forgetful, and arguably stupid. Or at least they are trying to imply that. The reality of course is this doesn't reflect her intelligence at all. Many contestants will find themselves stumbling over basic questions and forgetting things because it is such a high-pressured environment. Stood up on a stage with TV judges , surrounded by cameras, and stood in front of an audience of a couple thousand and it's obvious that the situation can make anyone nervous. The editor could of and probably has cut out such stumbles from other contestant's audition footage but this was perfect for that they needed.


This segment features numerous judge-reaction shots.


When she is asked how old she is- she replies for 47. The crowd is heard reacting to it and the judges facial expressions are used throughout the following segment as a reaction to the answers she is giving. This is further reinforcing to the viewers of the show that by this point the TV judges and the studio audience is very much against her and has already judged her. By that sentiment- the producers of the show naturally want the viewer to either side against her and judge her based on what has been showed, or side with her in a way that the viewer will want her to succeed against them. The following shot is absolutely crucial and seems to have gained the most response from my research on observing YouTube comments on the clip. When Susan is asked what she wants to do she responds with "I am trying to be a professional singer" to which immediately after there is a very brief cut-away to a group of girls in the audience laughing- one of which makes a very obvious eye-roll to Susan's suggestion.


This was obviously selected to be used at that moment as an obvious indication that the audience is against her and her dreams of becoming a singer are somehow a very far-fetched notion and unattainable in the viewers eyes. I find it interesting that there was a camera pointing at these group of girls at that very time - when cameras are going to be limited in how they can capture the audience. I think there is arguably a reason behind why they are young teenage girls as well- The majority of the viewers at home will largely be young teenage girls- so therefore it is establishing a group of figures in the audience, that the viewers at home can relate to. It's also setting up perhaps the perfect contrast- young teenage girls are the ones likely to be more concerned with image and looks than anyone else, and it has to be said that these girls could be defined as the typical "pretty" young girls that are judging this 47-year old. The wider context could be read into of course- that it represents but a slice of that argument of "image vs personality" - because here we have the standard definition of young and attractive- who are seen pre-judging the "ugly" but themselves coming across as having a negative portrayal of their personalities. The YouTube comments would seem to reflect that upon viewing this very brief portion of clip - the girls become almost the villains and are rather ironically pre-judged by the internet and tv viewers alike for being horrible in their reaction.

"The girl that rolled her eyes at Susan when Susan said she wanted to be a professional singer. She should die -.-"

"I want to see that bitch's face that was shown at 0:43after this performance."

"The girl in 0:43is such a fucking prat. -____-"

[Youtube, 2012]


There are many many strong opinions through comments on any given Susan Boyle clip related to this moment. I honestly believe that part of it is almost out of guilt that we ourselves would not like to believe we are so pre-judgemental in society, when as it shows so far that the clip is constructed in a way that hopes we have that reaction. The reality is- it's a small clip of a girl rolling her eyes which judging by the audio from the crowd was by far not the worst reaction Susan got. It's important to note that editing can always make things seem a certain way when that clip may have in fact not been from that audition at all- but from another one. The girl's reaction may not have even been at that particular point in time, or even related to that situation. The reaction that the girl seems to be getting is absolutely on par with, and an absolutely brilliant companion piece to the pre-judging of Susan Boyle. The viewers now on Susan's side- deems and judges the girl who rolls her eyes as a villain-like figure whose actions are seen as a reflection of a judgemental society in itself.

Before Susan begins to sing and the backing track kicks in- we are shown a short and quick montage of the judges reactions and some of the audience as a way to raise the suspense even further that the room are expecting the singing to be dreadful and have already assumed it would be. The pay-off then occurs- She begins to sing and the room almost immediately begins to clap and cheer. Another quick montage is then seen in the exact same fashion yet this time revealing the excitement and utter surprise that Susan has come out with this singing voice.

Reaction shots- judge Amanda Holden is seen dropping her jaw in sudden surprise.

It's at this point that the shots used is clearly trying to convey the sudden shift in opinion. Whereas previously  members of the audience were seen to be against her- here they are cheering wildly, clapping and there is an atmosphere of the room changing from hostile to supportive. An important shot that is used here is a sweeping shot showing the audience members eventually all rising and clapping, the standing ovations is naturally a fairly powerful image in which to convey this audience support.


At one point during the performance it cuts to a low-angle shot that is positioned directly behind Susan as he is singing to the audience.

This is quite a powerful shot- the figure of Boyle, the now performer- against the backdrop of the studio audience who are now in standing ovation. The low-angle perspective and wide angle could symbolise the fact that Susan has now won over the audience and judges and is in a sense "owning" the theatre now with her performance and stage presence. This shot really sets her up as a "superstar" image with just seeing her figure and the way she is standing on the stage- This shot very much reminds me of the traditional shots that you would see of some (now) "old-fashioned" female singers of the past, like Vera Lynn.




Another very important show is seen towards the end of Susan's performance, where Simon Cowell is seen with a massive grin on his face. What this does is it establishes that Cowell- who is known for being the "nasty" judge with harsh opinions and a miserable outlook - is now completely surprised and clearly happy at Boyle's performance. This shows that Susan has overcome one of the greatest obstacles that she had to face in her challenge and dream to be successful at this stage. This could potentially have an impact on the viewing audience as well- knowing that she has achieved this and seeing Cowell smiling for what has to be one of the few rare occasions he is seen doing so.

Simon Cowell, the "nasty" judge raises a smile.

At the very end of the performance we see Susan getting the verdict from the judges and the reaction from the crowd cheering- and a shot of one woman visibly crying with joy. Throughout this segment a slow instrumental of "I dreamed a dream" plays, a contrast to the otherwise bumbling music that introduced Boyle. The music builds up and hits a crescendo when she receives the verdict and reacts with joy, an effect which is hard as a viewer not be prone to some emotional reaction knowing the reaction she previously got, and her now triumph over the challenges and hostile reactions.

The actual song she sang should be noted- "I Dreamed a Dream" which is not only a hard song to sing, naturally, but an absolutely perfect song choice that symbolises Susan's story and the story of anyone who wishes to dream and try and achieve something. Part of the emotional resonance and reaction from the audience is in large part due to the song and what it stands for in the wider context of anyone who wishes to overcome challenges and reach their goals, but also the immediate situation of Susan having to go against the judgement and hostile reactions from the studio audience and the judges. The song carries the emotional strings that tugs at the audience and makes an impact along with the previous setup and establishment of her having to overcome great odds. This clip in my opinion would not be anywhere near as successful if it were not for this song choice.

In conclusion what I think is that the editors and producers at BGT should have a pat on the back and a pay rise, because for me It's a case of it's not so much an incredible story as much as a finely edited piece of television, that with the aid of social networking and the internet in general- propelled it above average heights and become nearly a social revolution and movement in itself. If I were to be cynical, I would say that the actual devices used and the construction of it is actually painfully obvious to me , and it's not exactly subtle. As a piece of entertainment - I think it's brilliant and the potential for making such an emotional connection to a TV audience is really impressive. Brilliant singers that are undiscovered and in their late 40's who don't have model-like looks are to be found everywhere , but the message behind this one through the power of a short piece of video is astounding and powerful.










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